BIOSTIME 

Campaign: Standing on shoulders of experience

Design: Digital ad assets

 

Biostime is a maker of children's nutrition and baby formula and launching a new vitamin line for expecting mums. Upon the launch of its MamaBiotic Plus range in Australia, the US and Hong Kong, the brand wanted a digital-first campaign to drive awareness of its new product line as well as consideration and conversion. 

 

As the campaign sign-off, the client wanted to pay homage to being a heritage brand with a strong scientific background steeped in knowledge and innovation, whilst acknowledging all of the mums and their experiences that had come before.

 

The design assets needed to focus on expertise, experience and product.